Final Major Project Outcome.

“SQUATTING” was the first title I gave to my FMP. That was the starting point of my project/research too. “EVICTED IDENTITY” was the final title I gave to my FMP. That was the main theme I explored. Two words that can briefly describe all my work. I started my research from my personal condition of squatter. I took pictures to report evidence of my last five months life: my squat, its location and the surrounding area ( Brick Lane and Shoreditch ).
When the bailiff came to evict us from 1 Frostic Walk I found myself homeless. Luckily I have got plenty of friends I have never been really on a street … however in that moment I reconsidered my project and its aim. Evicted identity… Because with the loss of every single material thing ( house, money, clean clothes, goods…. ) some people lost also their identity. Walking on the street, you can hear: “spare change; please?!”… no face…no name…a shadow and a weak voice as background only. Evicted from our society, alone ... FORGOTTEN!
“Violence against women”, “children abuse”, “drugs and alcohol addiction” and “homeless”. All this category analyzed different aspect of our society., that we mostly ignore … MATTER of indifference! That is way I think they can all be classified as “evicted identity”; however I chose to stick as much as possible to my original project.



AWARENESS CAMPAIGN ON HOMELESS.
I didn’t want to present them in a pathetic way…trying to sympathised with them…I think that, in general, it s not about pity but about understanding … to work on our society to make life better for everyone. We all deserve it.
I choose to catch people attention in a different way, maybe irritating them, but still making them thinking. Starting from a carton box, that is the closest association to the word “house” for an homeless person, I designed an cut-out home that can be distributed on the street as “a effective homesickness relief”. There’s no need to remark the irony in this statement.
And if you can consider a carton box a house … it can be possible to give away for free flat-pack boxes/houses that can be recycled from homeless to homeless.
I looked carefully at IKEA’s ads’ layout, being IKEA the most famous cheap design furniture seller in Europe and probably all over the world. It’s easy: you go to the store, buy some cheap “stuff” , bring it home and built it up. Or in this case … you take a carton box, unfolded it, put on the pavement and … here it is your brand new home!!! Irony again.