Spectrum

The project was called Spectrum, an imaginary gallery that promote new artists and it's not just a physical space but had its extension in the web as well.

First we had to think about the concept behind the gallery, and the relation between its material space and its web space.
Then generate an idea for a viral campaign to promote the gallery and establish an interaction with a possible audience.
At last we were asked to write the brief for its website, draw a rough but understandable map of it and design some pages to illustrate its style and possible organization (above).