Greenpeace

In September 2010, the federal German government wants to submit a national energy concept which will codify the energy policy for the next decades focusing on a consistent change that will lead to renewable energy. The environmental group Greenpeace wanted to accompany this process with a campaign looking for a fresh new logo. In the same way as the “atomic sun” became a recognizable symbol of the anti-nuclear movement, the new key visual should symbolize the following: The person carrying this logo expresses his or her a 100 percent commitment to renewables instead of nuclear energy and charcoal.