Bookcovers




Project: use mark making, materials and textures to produce meaningful images for a range of book jackets design.

Corporate ID

Project: design a corporate identity for EUREKA! -a modern furniture/products retailers where you can buy the essential stuff you never knew you needed- .


Selection of stationary: letterhead, business card, compliment slip, card, price labels


Pattern detail.

Wapping Project



Winter 2007, exhibition commissioned by The Wapping Project in behalf of Veuve Clicquot. The aim of the pictures I took was to show the essence of each installation and at the same time the legacy with the extraordinary surrounding.
ABOVE: "Blossom", 2007. It has been used in several occasion to represent The Wapping Project identity.
BELOW: spread from "Cool Brands" (2008), an insight of some of Britain's coolest brands.


Outside the box




Project: design a typeface inspired from an "interesting object". Object: a syringe. The design tries to reproduce the microscope slide used in hospital to analyzed blood samples.

Prelude of my Final Major Project (ABC Diploma 2008)

I’m sitting in the Hall of my flat, trying to write down my proposal. Oh well, if I can call it a hall ... if I can call it a flat.
Here it is! Another five centimeters long black beetle. It’s running desperately trying to hide itself underneath the “carpet” of shoes covering the floor next to me.My hand is itching to capture the event. ”Where is my camera when I need it??!!”. Oh yeah ... we were robbed 2 days before xmas. Merry, merry xmas. And happy new year! Eviction notice for you! I remember now ...
I missed so many shots since I moved in here: situations, grotesque parodies or daily lifestyle. “HOME SWEET HOME” or prison; about us ... we HUMAN BEING. Pics, pics, pics ... enquiry in the squatters’ world. OBJECTIVE?! I don’t know where my research is going to lead me, what I will get from it, but, for what I am, what I believe in, I think I won’ t be able to hide my emotions, feelings and own opinion. I cannot shut down my brain, it makes me alive, living the world I am in. Photography is a perfect recording medium ... a matter of seconds, unique sensations.
SQUATTING ... Giving a bite (a taste) of it

Final Major Project Outcome.

“SQUATTING” was the first title I gave to my FMP. That was the starting point of my project/research too. “EVICTED IDENTITY” was the final title I gave to my FMP. That was the main theme I explored. Two words that can briefly describe all my work. I started my research from my personal condition of squatter. I took pictures to report evidence of my last five months life: my squat, its location and the surrounding area ( Brick Lane and Shoreditch ).
When the bailiff came to evict us from 1 Frostic Walk I found myself homeless. Luckily I have got plenty of friends I have never been really on a street … however in that moment I reconsidered my project and its aim. Evicted identity… Because with the loss of every single material thing ( house, money, clean clothes, goods…. ) some people lost also their identity.
Walking on the street, you can hear: “spare change; please?!”… no face…no name…a shadow and a weak voice as background only. Evicted from our society, alone ... FORGOTTEN!
“Violence against women”, “children abuse”, “drugs and alcohol addiction” and “homeless”. All this category analyzed different aspect of our society., that we mostly ignore … MATTER of indifference! That is way I think they can all be classified as “evicted identity”; however I chose to stick as much as possible to my original project.



AWARENESS CAMPAIGN ON HOMELESS.
I didn’t want to present them in a pathetic way…trying to sympathised with them…I think that, in general, it s not about pity but about understanding … to work on our society to make life better for everyone. We all deserve it.

I
choose to catch people attention in a different way, maybe irritating them, but still making them thinking. Starting from a carton box, that is the closest association to the word “house” for an homeless person, I designed an cut-out home that can be distributed on the street as “a effective homesickness relief”. There’s no need to remark the irony in this statement.
And if you can consider a carton box a house … it can be possible to give away for free flat-pack boxes/houses that can be recycled from homeless to homeless.
I looked carefully at IKEA’s ads’ layout, being IKEA the most famous cheap design furniture seller in Europe and probably all over the world. It’s easy: you go to the store, buy some cheap “stuff” , bring it home and built it up. Or in this case … you take a carton box, unfolded it, put on the pavement and … here it is your brand new home!!! Irony again.


Magazine Layout



Project: design 1/2 double page spread for a magazine (Eye magazine) to explore the method and process of magazine layout.
The theme within the spread is an exhibition of design work.

DieselWall Competition

Diesel Wall is an international art contest that aims to bring intriguing/inspiring/inciting contemporary ideas to giant urban canvases in city centres around the world.

This are some ideas I made in 2006 when just two walls were given: Berlin and Milan.
What I was really intere
st in was the study of a suitable layout to present my works.
I decided to use a A4 double sided broadsheet, that allowed me to present more than one design at the same time. The A4 sheet is double folded & inserted inside a cover of tracing paper. The use of this kind of paper establish an instant connection with the blueprint of the above two walls.




Self-Promotional Poster



Investigate, explore and evaluate the visual potential of a range of marks and material to represent myself.
Integrate typography form with imagery.